When I go on a trip, I like to plan my journey. I look at a map and calculate which route to take. I do some research and figure out what highlights I want to see along the way. Planning a trip means I know where I’m going and what I’m going to see, but it’s not so rigid that I can’t take a side trip or trip if I discover something interesting along the way.
Writing an outline for the plot of a novel is a little like planning a trip. It helps you figure out what direction your novel is going to take and what your major plot points are going to be, but still allows room for creativity.
So what is outlining?
It’s writing out all the events of your plot from the beginning of your novel until the end. There are many ways to outline. You can do a quick set of notes on one page, write out scenes on index cards, scribble the highlights about each scene on Post-it notes that you can change and move around, or complete comprehensive scene-by-scene analysis that you keep in separate binders. There’s no wrong way to outline, just the right way for each individual writer.
Here are some reasons for writers to outline their novel before they start writing:
Using research to better effect: An outline can be changed at any time, even during the writing process. If you discover some interesting research as you write or pre-write, you can make a note of in your outline and know that that interesting tidbit will not be lost. Robert Kernen, in “Building Better Plots”, says that outlining will “help you more smoothly and effectively incorporate new plot or thematic elements you discover during the writing process.”
Saving time: Randy Ingermanson claims that using his Snowflake method of outlining can reduce the time to write a first draft from 500 hours to 250 hours, including the 100 hours or so needed to complete the outline. He also points out that by working on an outline first, all the work of your synopsis is basically done, further reducing your writing time. Writer Joanna Penn says that when you have limited time each day to devote to your writing, you don’t want to spend half of it staring blankly at your computer because you have no idea where you’re going next.
Makes the writing process easier: Robert Kernan says that outlining will “free your mind and your intuition to work on the writing of your story, the characters, the dialogue, the language, etc., unconcerned about whether the structure is sound.” Rather than restricting the writer, Kernan claims that outlining will “liberate your writing by giving you a map, allowing you to focus on other elements of the writing and helping you avoid frustration.”
Will this idea fly?: The reason I plot my novels in advance is to figure out whether they’re going to work or not. What would you rather do: spend a few hours outlining and discover that the plot you thought so clever has too many holes in it to work, or spend 500 hours (translation: weeks, months) writing a first draft, get to the middle of it, and realize the story is totally unworkable? If you outline, you can plug holes in your plot, give your characters better goals and conflicts before you start writing your first draft. You can avoid deadends that take up so much time and cause writers so much frustration.
Whatever method of outlining you choose, it needs to hit all the highlights of a romance novel. It needs to present and resolve the goals and conflicts of the characters. It needs to show the rising action of the story and the developing romance between hero and heroine. Here is a template for plot structure that I came across some time ago.
Template – Plot Structure
Part I The Set Up
- Introduce characters (main and secondary)
- Introduce setting
- Introduce Goal and Motivation (external and internal conflict)
- Introduce first major obstacle
- Introduce romantic attraction
- Snappy opening – the “hook”
Part II Plot Complications
- Characters’ efforts to overcome obstacle make situation worse. They realize at this point how big their problem is.
- Romantic attraction fully developed. (Perhaps the first love scene occurs here.)
- Characters mistakenly believe a solution is near.
Part III Switch-a-roo and Misery
- Insurmountable obstacle shatters romantic trust. (The Black Moment).
- Something happens to one or both characters that causes them to see a solution which turns around the plot.
- This event triggers realization that they love one another more than they love their original goal.
Part IV Resolution
- Characters take action based on the realization.
- One or both (usually the one who is being the biggest jerk, the one who is most wrong) make a sacrifice that proves their love.
- The scene that shows this sacrifice is the climax.
- Subplots are resolved and loose ends are tied up.
- External goal/conflict resolved. It does not have to be achieved in the way characters thought in the beginning.
- Internal conflict/goal resolved. Original internal conflict must be satisfied. Conflicts must be resolved in this order – external then internal.
- If necessary a short denoument scene to tie up loose ends.
Here are some links and books I’ve found particularly helpful with plotting and outlining:
Books:
Save the Cat! By Blake Snyder, published by Michael Wiese Procuctions, http://www.mwp.com/ ISBN-13: 978-1-932907-00-1. This book is actually about screenwriting but a lot of the information applies to novels. And it’s funny and entertaining.
Building Better Plots by Robert Kernen, Writer’s Digest Books, ISBN 0-89879-903-1. Everything you wanted to know about plotting but were afraid to ask. A really great guide.
Hooked: Write fiction that grabs readers at page one and never lets them go by Les Edgerton, Writer’s Digest Books, ISBN-13:978-1-58297-514-6. Although this book is focused mainly on openings to novels, it has a lot to say about plotting in general. I highly recommend this one!
Helpful links:
http://pbackwriter.blogspot.com/2007/09/novel-outlining-101.html
I like the way author Lynn Viehl explains how she builds her outlines, starting with a simple statement for each scene and adding on.
http://www.advancedfictionwriting.com/art/snowflake.php
Randy Ingermanson explains his Snowflake method of plotting/outlining.
http://www.sff.net/people/alicia/artout.htm
Alicia Rasley tells us how to outline a novel in 30 minutes.
http://www.writing.com/main/view_item/item_id/870156-Blank-Novel-Outline
Blank novel outline from Writer’s Digest.
http://www.thecreativepenn.com/2010/01/25/outlining-novel/
Author Joanna Penn discusses the merits of outlining.
Are you a plotter or a pantser? If you plot, how do you outline? Do you think outlining and pre-writing saves time in the long run?
Thursday, July 7, 2011
Thursday, June 30, 2011
And Now for Something Completely Different...
I'm taking a break from writing about writing today. In my day job I work for a provincial veterinary association, and we've been getting a laugh over some of these animal-related jokes on the Internet. I hope you enjoy.
This first one is an oldie but a goodie. It still cracks me up every time!
This first one is an oldie but a goodie. It still cracks me up every time!
Excerpts from and Dog and Cat's Diaries
Dog Diary:
8:00 am - Dog food! My favorite thing!
9:30 am - A car ride! My favorite thing!
9:40 am - A walk in the park! My favorite thing!
10:30 am - Got rubbed and petted! My favorite thing!
12:00 PM - Lunch! My favorite thing!
1:00 PM - Played in the yard! My favorite thing!
3:00 PM - Wagged my tail! My favorite thing!
5:00 PM - Milk bones! My favorite thing!
6:00 PM - Oooh, Bath . Bummer.
7:00 PM - Got to play ball! My favorite thing!
8:00 PM - Wow! Watched TV with the people! My favorite thing!
11:00 PM - Sleeping on the bed! My favorite thing!
Excerpts from a Cat's Diary. ..
Day 983 of my captivity.
My captors continue to taunt me with bizarre little dangling objects.
They dine lavishly on fresh meat, while the other inmates and I are fed hash or some sort of dry nuggets. Although I make my contempt for the rations perfectly clear, I nevertheless must eat something in order to keep up my strength. In an attempt to show my disgust, I once again vomit on the carpet.
The only thing that keeps me going is my dream of escape.
Today I decapitated a mouse and dropped its headless body at their feet. I had hoped this would strike fear into their hearts, since it clearly demonstrates what I am capable of. However, they merely made condescending comments about what a 'good little hunter' I am. Bastards.
There was some sort of assembly of their accomplices tonight. I was placed in solitary confinement for the duration of the event. However, I could hear the noises and smell the food. I overheard that my confinement was due to the power of 'allergies.' I must learn what this means and how to use it to my advantage.
Today I was almost successful in an attempt to assassinate one of my tormentors by weaving around his feet as he was walking. I must try this again tomorrow -- but at the top of the stairs.
I am convinced that the other prisoners here are flunkies and snitches. The dog receives special privileges. He is regularly released - and seems to be more than willing to return. He is obviously retarded.
The bird has got to be an informant. I observe him communicating with the guards regularly. I am certain that he reports my every move. My captors have arranged protective custody for him in an elevated cell, so he is safe. For now...............
8:00 am - Dog food! My favorite thing!
9:30 am - A car ride! My favorite thing!
9:40 am - A walk in the park! My favorite thing!
10:30 am - Got rubbed and petted! My favorite thing!
12:00 PM - Lunch! My favorite thing!
1:00 PM - Played in the yard! My favorite thing!
3:00 PM - Wagged my tail! My favorite thing!
5:00 PM - Milk bones! My favorite thing!
6:00 PM - Oooh, Bath . Bummer.
7:00 PM - Got to play ball! My favorite thing!
8:00 PM - Wow! Watched TV with the people! My favorite thing!
11:00 PM - Sleeping on the bed! My favorite thing!
Excerpts from a Cat's Diary. ..
Day 983 of my captivity.
My captors continue to taunt me with bizarre little dangling objects.
They dine lavishly on fresh meat, while the other inmates and I are fed hash or some sort of dry nuggets. Although I make my contempt for the rations perfectly clear, I nevertheless must eat something in order to keep up my strength. In an attempt to show my disgust, I once again vomit on the carpet.
The only thing that keeps me going is my dream of escape.
Today I decapitated a mouse and dropped its headless body at their feet. I had hoped this would strike fear into their hearts, since it clearly demonstrates what I am capable of. However, they merely made condescending comments about what a 'good little hunter' I am. Bastards.
There was some sort of assembly of their accomplices tonight. I was placed in solitary confinement for the duration of the event. However, I could hear the noises and smell the food. I overheard that my confinement was due to the power of 'allergies.' I must learn what this means and how to use it to my advantage.
Today I was almost successful in an attempt to assassinate one of my tormentors by weaving around his feet as he was walking. I must try this again tomorrow -- but at the top of the stairs.
I am convinced that the other prisoners here are flunkies and snitches. The dog receives special privileges. He is regularly released - and seems to be more than willing to return. He is obviously retarded.
The bird has got to be an informant. I observe him communicating with the guards regularly. I am certain that he reports my every move. My captors have arranged protective custody for him in an elevated cell, so he is safe. For now...............
The Ultimate Tease
It's not nice to tease dumb animals. Oh, wait a minute. Maybe this one's not so dumb!
Sad, wet cats
And this video is dedicated to any brave soul who has ever bathed a cat. Though why anyone would want to bath a cat, I have no idea...
I hope you enjoy the jokes and have a laugh today. All the best!
P.S. If you'd like to share a link to a funny/amazing animal video I'd love to hear from you.
Thursday, June 16, 2011
My New Cover!
I'm thrilled to show you the cover for my upcoming book "The Girl Most Likely" which will be part of the Class of '85 series from The Wild Rose Press. Here's a blurb and an excerpt:
Cara McLeod, the girl most likely to have the perfect marriage, is now divorced and, in her own words, “fat, frumpy, and over forty.” The thought of facing former classmates—and the ex-husband who dumped her—at her high school reunion terrifies her. Cajoled into attending by her kids and her best friend, Cara enlists help at the gym to lose weight and look great for the reunion. Personal Trainer Finn Cooper is more than willing to help—but does he have to be so to-die-for gorgeous?
Finn thinks Cara is perfect just the way she is. She’s everything he wants in a woman, except for one thing—she can’t get past the fact that he's eight years younger. To Finn, age and weight are just numbers. But can he convince Cara the numbers she worries about add up to only one thing for him—love?
Excerpt:
He chuckled. “Jessica better watch her back. You could give her a run for her money.”
He heard Cara’s throaty laugh, and various parts of his anatomy tingled in response. “Yes, that’s my evil plan. Take over Rochester Noon, then the world.”
“If you set your mind to it, I’m sure you could do it.”
“Thanks Finn.”
“For what?”
“For believing in me.”
“Are you going to be okay now?”
“Yes, I’m fine. Thanks to you.”
He wanted so badly to tell her he loved her, adored her, thought she was the most amazing woman in the world. But fear stopped him. Was she truly over her ex-husband? Why else would losing weight for the reunion be so important to her if not to impress Peter?
“I’ve got to run. Thanks again. I’ll talk to you later at my condo, right?”
“Absolutely. I can hardly wait to hear about your big TV debut. Break a leg. Isn’t that what they say in show biz?”
Cara McLeod, the girl most likely to have the perfect marriage, is now divorced and, in her own words, “fat, frumpy, and over forty.” The thought of facing former classmates—and the ex-husband who dumped her—at her high school reunion terrifies her. Cajoled into attending by her kids and her best friend, Cara enlists help at the gym to lose weight and look great for the reunion. Personal Trainer Finn Cooper is more than willing to help—but does he have to be so to-die-for gorgeous?
Finn thinks Cara is perfect just the way she is. She’s everything he wants in a woman, except for one thing—she can’t get past the fact that he's eight years younger. To Finn, age and weight are just numbers. But can he convince Cara the numbers she worries about add up to only one thing for him—love?
Excerpt:
He chuckled. “Jessica better watch her back. You could give her a run for her money.”
He heard Cara’s throaty laugh, and various parts of his anatomy tingled in response. “Yes, that’s my evil plan. Take over Rochester Noon, then the world.”
“If you set your mind to it, I’m sure you could do it.”
“Thanks Finn.”
“For what?”
“For believing in me.”
“Are you going to be okay now?”
“Yes, I’m fine. Thanks to you.”
He wanted so badly to tell her he loved her, adored her, thought she was the most amazing woman in the world. But fear stopped him. Was she truly over her ex-husband? Why else would losing weight for the reunion be so important to her if not to impress Peter?
“I’ve got to run. Thanks again. I’ll talk to you later at my condo, right?”
“Absolutely. I can hardly wait to hear about your big TV debut. Break a leg. Isn’t that what they say in show biz?”
She laughed. “Yeah, that’s what they say. Bye.”
Finn replaced the receiver and closed his eyes. He hoped everything went well with this interview. Cara deserved to realize how amazing she was.
If she did come to that realization, would there still be room in her life for him?
So, no release date as yet, but I'm getting close to finding out. I can hardly wait. Yay!
Thursday, June 9, 2011
Book Review - "Hooked" by Les Edgerton
The subtitle for this book is “Write fiction that grabs readers at page one and never lets them go”. Isn’t this what we all want to do? We all know that if the opening to a book doesn’t grab an editor or agent in the first few lines, they’ll stop reading. This book aims to show writers how it’s done.
“Hooked” should be required reading for every writer. Les Edgerton does a great job of explaining what an opening scene has to accomplish and gives us detailed information as to how to craft that opening scene. I thought I knew a fair bit about openings, but this book taught me much more. Edgerton breaks down the parts of an opening into two components and ten distinct areas:
The primary components:
1. The inciting incident – The event or trouble that creates the character’s initial surface problem and hints at deeper problems under the surface. This is the problem that gets the story rolling.
2. The Story-Worthy problem – I’ve sometimes heard of this part of the story that operates on a more psychological level referred to as the internal conflict. The inciting incident may be the event that starts the story, but the story-worthy problem is what the novel or short story is all about.
3. The Initial Surface Problem – This is the problem that occurs as a direct result of the inciting incident. It may seem at first that this is what the story is about, but it’s not. There’s a deeper, more complicated story-worthy problem underneath that must be dealt with. The surface problem exists to propel the protagonist forward and take action and assists in the eventual revelation of the story-worthy problem.
4. The Setup – It ‘sets up’ the opening scene by giving information that allows what will take place in the following scene to be clear to the reader. But don’t overdo. The general rule is to only give what’s absolutely necessary for the reader to understand the scene that will follow.
For example, in my own work, “Flawless” the inciting incident occurs when an agent from the Special Operations Executive springs jewel thief Hunter Smith from prison in England so that he can steal a priceless diamond, Le Coeur Bleu, from the Nazis in occupied France. This incident changes the course of Hunter’s life. The surface problem he faces is of course trying to find a way to steal the diamond without being caught. But along the way, as Hunter falls in love with French Resistance fighter Madeleine, he faces his real story-worthy problem; his inner belief that he is unworthy of love and will never be as good a man as Madeleine’s late husband, his friend Jean Philippe. I set up the opening scene by showing Hunter in an English jail, being interviewed by British spymaster Alastair Campbell. In the opening scene we learn he’s been in jail for jewel theft, that he’s American, and that his best friend Jean Philippe died trying to keep Le Coeur Bleu from the Nazis.
The Secondary Components:
5. Backstory – Backstory includes everything that’s happened up to the time of the inciting incident. A little backstory may be necessary in your opening scene, but Edgerton warns that putting too much backstory in your opening is dangerous; it can easily bog down readers in detail and worse, turn off editors and agents. Trust the reader to ‘get’ what’s going on without providing lengthy backstory.
6. The Opening Line – Edgerton says writers should spend a lot of time crafting this line. He says to make sure it creates a strong first impression.
7. Language – The opening is where you should create your most memorable language. Use original verbs and concrete nouns. Don’t overuse adjectives and adverbs.
8. Character Introduction – Introduce your characters by showing their reactions to the inciting incident. Those reactions reveal their personalities and create a first impression for the reader. Resist giving the character’s life story in the opening.
9. Setting – A glimpse of the setting should be included in the opening since it’s important to be grounded physically.
10. Foreshadowing – This means hinting at the action or obstacles to come. Foreshadowing may or may not be important to your novel, depending on the genre. For mysteries and thrillers, foreshadowing may be very important.
What I enjoyed most about “Hooked”, aside from all the good information, is that it is so readable. Edgerton uses lots of examples, and his style of writing is humorous and easy to read. Even though it’s a book on the craft of writing, and craft books can sometimes be a little dry, it’s an enjoyable book.
I highly recommend this book for writers of any genre. I know it’s one I’m going to refer to again and again. "Hooked" can be purchased at Amazon and at Writer's Digest Books.
Do you have a favorite opening line from a book?
“Hooked” should be required reading for every writer. Les Edgerton does a great job of explaining what an opening scene has to accomplish and gives us detailed information as to how to craft that opening scene. I thought I knew a fair bit about openings, but this book taught me much more. Edgerton breaks down the parts of an opening into two components and ten distinct areas:
The primary components:
1. The inciting incident – The event or trouble that creates the character’s initial surface problem and hints at deeper problems under the surface. This is the problem that gets the story rolling.
2. The Story-Worthy problem – I’ve sometimes heard of this part of the story that operates on a more psychological level referred to as the internal conflict. The inciting incident may be the event that starts the story, but the story-worthy problem is what the novel or short story is all about.
3. The Initial Surface Problem – This is the problem that occurs as a direct result of the inciting incident. It may seem at first that this is what the story is about, but it’s not. There’s a deeper, more complicated story-worthy problem underneath that must be dealt with. The surface problem exists to propel the protagonist forward and take action and assists in the eventual revelation of the story-worthy problem.
4. The Setup – It ‘sets up’ the opening scene by giving information that allows what will take place in the following scene to be clear to the reader. But don’t overdo. The general rule is to only give what’s absolutely necessary for the reader to understand the scene that will follow.
For example, in my own work, “Flawless” the inciting incident occurs when an agent from the Special Operations Executive springs jewel thief Hunter Smith from prison in England so that he can steal a priceless diamond, Le Coeur Bleu, from the Nazis in occupied France. This incident changes the course of Hunter’s life. The surface problem he faces is of course trying to find a way to steal the diamond without being caught. But along the way, as Hunter falls in love with French Resistance fighter Madeleine, he faces his real story-worthy problem; his inner belief that he is unworthy of love and will never be as good a man as Madeleine’s late husband, his friend Jean Philippe. I set up the opening scene by showing Hunter in an English jail, being interviewed by British spymaster Alastair Campbell. In the opening scene we learn he’s been in jail for jewel theft, that he’s American, and that his best friend Jean Philippe died trying to keep Le Coeur Bleu from the Nazis.
The Secondary Components:
5. Backstory – Backstory includes everything that’s happened up to the time of the inciting incident. A little backstory may be necessary in your opening scene, but Edgerton warns that putting too much backstory in your opening is dangerous; it can easily bog down readers in detail and worse, turn off editors and agents. Trust the reader to ‘get’ what’s going on without providing lengthy backstory.
6. The Opening Line – Edgerton says writers should spend a lot of time crafting this line. He says to make sure it creates a strong first impression.
7. Language – The opening is where you should create your most memorable language. Use original verbs and concrete nouns. Don’t overuse adjectives and adverbs.
8. Character Introduction – Introduce your characters by showing their reactions to the inciting incident. Those reactions reveal their personalities and create a first impression for the reader. Resist giving the character’s life story in the opening.
9. Setting – A glimpse of the setting should be included in the opening since it’s important to be grounded physically.
10. Foreshadowing – This means hinting at the action or obstacles to come. Foreshadowing may or may not be important to your novel, depending on the genre. For mysteries and thrillers, foreshadowing may be very important.
What I enjoyed most about “Hooked”, aside from all the good information, is that it is so readable. Edgerton uses lots of examples, and his style of writing is humorous and easy to read. Even though it’s a book on the craft of writing, and craft books can sometimes be a little dry, it’s an enjoyable book.
I highly recommend this book for writers of any genre. I know it’s one I’m going to refer to again and again. "Hooked" can be purchased at Amazon and at Writer's Digest Books.
Do you have a favorite opening line from a book?
Thursday, June 2, 2011
Time and Space to Write
The minute I step onto the grounds of St. Peter's I relax. It's quiet and peaceful, probably the most peaceful place I know. The only thing that breaks the silence is the sound of the occassional tractor or the singing of the birds.
I've written previously about retreats and how much I enjoy them. Even if you can't go away, you can still create a mini-retreat for yourself. For some ideas about how to get that retreat feel, even if you stay at home, please click here. For me, a retreat is a way to 'fill the well' of my creativity and a chance to simply think.
I enjoy going for walks and communing with nature while I'm at St. Peter's. I also like to visit the cemetary where monks have been buried as long as there's been a St. Peter's. It's my way of paying my respects. But mostly I'm there to write. And write I did. I finished the first draft of a new novella I'm working on. Yay! I was probably able to complete the novella because I could concentrate solely on the work without the rest of the world interrupting. Not once did I have stop to cook a meal, put laundry in the dryer or take the dog for a walk. Perhaps that's selfish, but I think a writer needs to be selfish once in a while so she can hear the voices in her head clamering to be heard. Every writer needs a little space and time.
I hope you enjoy my pictures of St. Peter's Abbey. I know whenever I look at them I'll remember friends, good conversations and ideas rushing through my brain! Have you ever gone on a writing retreat? Would you like to if given the chance?
| St. Michael's Hall |
A couple of weeks ago I was fortunate enough to go on a writing retreat. My writing group, the Saskatchewan Romance Writers, goes on an annual retreat each spring at St. Peter's Abbey, a monastery and school in the Saskatchewan countryside. For three and a half days, I got to write, talk about writing, and spend time with writing friends.
| St. Scholastica, the former convent where we stay. |
I enjoy going for walks and communing with nature while I'm at St. Peter's. I also like to visit the cemetary where monks have been buried as long as there's been a St. Peter's. It's my way of paying my respects. But mostly I'm there to write. And write I did. I finished the first draft of a new novella I'm working on. Yay! I was probably able to complete the novella because I could concentrate solely on the work without the rest of the world interrupting. Not once did I have stop to cook a meal, put laundry in the dryer or take the dog for a walk. Perhaps that's selfish, but I think a writer needs to be selfish once in a while so she can hear the voices in her head clamering to be heard. Every writer needs a little space and time.
| Saskatchewan countryside with St. Peter's in the background. |
I hope you enjoy my pictures of St. Peter's Abbey. I know whenever I look at them I'll remember friends, good conversations and ideas rushing through my brain! Have you ever gone on a writing retreat? Would you like to if given the chance?
Tuesday, May 24, 2011
Guest Blogging with Cherie LeClare
This week I'm being interviewed by author Cherie LeClare at http://cherieleclare.com/blog I'm talking about my latest release, "Flawless" and about what I'm up to now. I hope you can drop by!
Thursday, May 19, 2011
Targeting My Audience
![]() |
| Photo Credit: Melissa Gray |
We’re talking at present about targeting our audience for our books, a concept I have not even considered before. The idea is to focus our promotion efforts into identifying and finding those people who would be most inclined to read our books. One of the examples that Ann Charles, one of the co-presenters gives is of comedian Jeff Foxworthy, best known for his “You might be a redneck if…” schick. Ann says “Do you think he's interested in attracting white-collar urbanites of any age? Or gangsters? Or sticky-handed, Disney-loving munchkins? No. His target is the heartland of America-whether rural or blue-collar, and those from the low to medium income bracket. He's not so interested in age groups as a socio-economic target audience.”
So, as an exercise for the class, Ann and her partner Jacquie Rogers have asked us to write down who we think makes up the target audience for one of our books. Notice I say “one of our books”. Turns out that in promotion, one size does not fit all. Patricia Fry, in her article “Your Book Promotion Plan” says “The point is that every promotional method does not necessarily work for every book. In fact, it might take an author several weeks or months of experimentation to develop a plan that’s appropriate for his or her title.” For example, for her book The Mainland Luau, How to Capture the Flavor of Hawaii in Your Own Backyard, Patricia targeted reviews in cooking magazines and cooking sections of newspapers. If her next book was How to Create a Hawaiian Garden, she’d have to take a totally different approach.
But I digress. First we have to figure out who are target audience is before we can aim our promotion towards them. Patricia Fry’s article “How to Determine your Target Audience” urges writers to take a close look at their book, whether it is fiction or non-fiction, and find some aspect of it that can be used to target an audience. For example, if your heroine is an animal lover and animals figure prominently in your work of fiction, you could target groups on the web devoted to animals and animal welfare, such as shelters, humane societies, kennels clubs etc.
It doesn’t hurt to have marketing in mind when you’re writing your book. For instance, Ann Charles wrote a series of mysteries set in Deadwood, South Dakota, knowing there would be a built-in audience for a story set in this historic western town. Jacquie writes: “Some authors will tell you that you should write the book of your heart. This is great advice, and we wholeheartedly agree. Write that book with your audience in mind, making sure to include the "what's in it for me" concept, giving them more bang for their buck than just 200+ pages of sentences.”
The book I’m targeting for this class is called “Flawless”. It is a historical romantic suspense set during World War Two in occupied France. A priceless blue diamond, “Le Bleu Coeur” has been stolen by the Nazis. They plan to barter it for weapons and supplies that could crush the Allies. The French Resistance, with help from a spy from the British Operations Executive, plans to steal back the diamond from the Nazis.
So, based on that, my target audience will be:
- readers of romantic suspense
- readers of historical novels
- readers of spy novels
- people who are interested in stories about WW2
I’m not sure whether I have listed all my targets, and at this point I have no idea how to find this audience on the Internet or anywhere else. Finding the audience I have identified will be the next part of this class, I’m sure.
Have you thought about targeting your audience? If you have, who are they? By the way, our presenters say that even if you are not published you can begin to target your audience, as long as you have a publishable product ready to go.
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